Lead Magnet for Law Firms — Client Intake Scorecard Example | LeadFlow












⏳ Limited time — included free for new clients with an initial month spend of $2,000+.Book a call →

← Lead magnet examples / Law firms
Live example · built for law firmsActiveCampaign Certified Partner

The lead magnet built for law firms.

This is a real, working scorecard — the kind I build for law firms. Answer a few quick questions, drop in your name and email, and you’ll see exactly what a prospect gets — captured and tracked in your ActiveCampaign. Try it, then picture it on your site.

Work with me and I build yours freeWork with me and I’ll build this into your ActiveCampaign — capturing, tagging, and tracking every lead in your ActiveCampaign within days.

See how it works ↓

▶ Live — try it now

Ashford Legal · Intake scorecard

Is your client intake losing you cases?

Six quick questions about how you handle new inquiries. You’ll get an intake score out of 100 — and your single biggest leak.


Built on ActiveCampaign·By a Certified Partner — We unlock the full capabilities of ActiveCampaign for you.·
PDF vs interactive scorecard

Why a scorecard beats a PDF for law firms

Most firms are losing cases somewhere in intake — slow responses, no follow-up, no view into who’s serious. A downloadable guide can’t diagnose that. A scorecard can — and it captures the lead while it does.

The free PDF guide

2–5%
of visitors typically opt in
  • Same generic download for everyone
  • Sits unread in an inbox
  • Tells you nothing about the lead
  • No idea where cases slip away

The intake scorecard

20–40%
is what a well-built scorecard can convert at
  • A personalized result they actually want
  • Shows each firm exactly where cases slip
  • Every answer becomes data to segment on
  • Feeds ActiveCampaign and books the call

How it works

From a click to a booked call — on autopilot.

Powered by ActiveCampaign

1

They take the scorecard

A prospect answers a few questions about their intake. It feels like a free audit, not a form — so they finish it.

2

ActiveCampaign captures them

On submit the contact is created, tagged by their score band, and site tracking switches on. The right nurture sequence fires automatically.

3

They book with you

The result points them at your calendar — already knowing where they are losing cases — so the call starts warm instead of cold.

The offer

I’ll build your intake scorecard free.Add an intake scorecard to your site.

If we work together on your marketing, I build a scorecard like this for your firm and wire it into your ActiveCampaign as part of the engagement. Want it on its own? It’s a standalone project that starts at $1,500 for a typical client. Either way, you own it.I build a scorecard like this for your firm and wire it into your ActiveCampaign — a standalone project that starts at $1,500 for a typical client. Already working with me on your marketing? It’s built in. Either way, you own it.

Book a free call →

A custom interactive lead magnet like this is typically a $2,500 build — free when we work together.A custom interactive lead magnet like this starts at $1,500 as a standalone build — and you own it outright.

I build on ActiveCampaign on purpose — it ties your scorecard, tags, automations, and site tracking into one place. I just help you use the parts you’re already paying for.

Law firm lead magnets

Questions firms ask.

What’s the best lead magnet for a law firm? +
An intake scorecard. Every firm is losing a few cases in intake without realizing it, and they can’t see where — a scorecard grades their intake and shows each firm their single biggest leak, then captures their email to reveal the result. Because the outcome is personal, far more people finish it and opt in than with a downloadable PDF, and every answer becomes data you can follow up on.
How does a scorecard funnel work for law firms? +
A visitor answers a handful of questions about how they handle inquiries, respond, and follow up. The scorecard grades those answers, pinpoints their biggest leak, and gates the result behind a name and email. On submit the contact is created in your email platform, tagged by the path they landed on, and pointed at your booking link — so a cold visitor becomes a segmented, ready-to-nurture lead in about sixty seconds.
Can I connect an intake scorecard to ActiveCampaign? +
Yes. The scorecard form submits directly to ActiveCampaign, which creates or updates the contact, applies tags, and starts site tracking the moment someone enters their email. From there you can trigger a different follow-up automation for each result — an early-stage lead and an established one get different emails automatically. That’s the whole point: the scorecard doesn’t just collect emails, it segments them.
Once someone takes the scorecard, what can you actually see? +
Everything they do next. The instant a prospect finishes the scorecard and enters their email, they’re a known contact and site tracking switches on. For a law firm, that means you see when they come back to your practice-areas page, check your results, or land on your contact page — before they say a word. You can even trigger a nudge the moment they revisit “book a call,” instead of waiting and hoping.
How many more leads does an interactive scorecard get than a PDF? +
A static PDF download typically converts about 2–5% of visitors. A well-built interactive scorecard commonly converts 20–40% because the result is personalized and people want to see their outcome. For a law firm sending the same traffic to either one, that’s several times more leads from the same audience — and better-qualified ones, since the scorecard already tells you where each person is in their journey.
How much does a custom law firm lead magnet cost? +
If we work together on your marketing, I build your scorecard and wire it into ActiveCampaign as part of the engagement — no separate charge. As a standalone project it starts at $1,500 for a typical client. Either way you own it, it lives on your site and in your ActiveCampaign account, and you can edit it later.A custom scorecard like this starts at $1,500 for a typical client, as a standalone project. If we’re already working together on your marketing, I build it in as part of the engagement. Either way you own it, it lives on your site and in your ActiveCampaign account, and you can edit it later.

New to the free-build offer, pricing, or how it all connects?Questions on pricing or how it all connects? See the full FAQ on the main page →

More examples

See a lead magnet for another business

Quiz

Coaches

Which of our programs is right for you?

Calculator

Bookkeeping

What is messy bookkeeping costing you?

All nine

The full gallery

Six formats across nine industries — every one feeds ActiveCampaign.

Picture this on your firm site.

Same scorecard, your intake, scoring each inquiry and feeding your ActiveCampaign. Book a free call and I’ll build it.let’s scope it.

Book a free call →

ActiveCampaign Certified Partner Demand generation for small business
© 2026 LeadFlow Agency



Interested in working together?

Book a 30-minute strategy session or click contact me and I'll follow up with you.

Contact Me

Navigation

Home About Services Blog Contact

Connect

© LeadFlow Agency

Privacy Policy Terms of Service SMS Terms