I was recently in a market research study, not initially knowing what brand was behind the study, only knowing it involved some marketing platform and the screening questions had asked about video tools.
Little did I know that I’d wind up in a study about Wistia.
Let alone that I’d be recording a love song to Wistia?!?! Apologies to Elvis Costello and Alison, the inspiration for my love letter to Wistia. By the way, you can love someone and their imperfections. Wistia isn’t perfect (although close to it). If you’ve ever heard “Alison” you know that while it may be a love song, all is not perfect either. The only thing I can find wrong with Wistia is that their native integration with ActiveCampaign isn’t as robust as for bigger platforms such as Salesforce and Marketo.
Some background – I’ve used Wistia for over 5 years – that’s a long time in martech. I’ve used Wistia at big companies, small businesses, and now recommend it to my clients.
I like to offer my clients – and pretty much anyone that finds their way here via search (yes, you who googled “Use Wistia with ActiveCampaign” or “Best video tools for ActiveCampaign”) real-life demos of what you can do with a tool like Wistia.
Here’s an embed of a Wistia video I created.
When you watch the video, you’ll see virtually every Wistia feature that you can take advantage of – and be sure to stick around until the end to see everything:
- Customized Appearance
- My own Thumbnail
- Customized Controls
- Added A Transcript
- Annotation Links
- Custom Call To Action
- Customized Turnstile (enter name / email before watching video)
- Checked off everything on the Accessibility Checklist
What you don’t see on the back end is the ActiveCampaign Email integration, but rest assured, once you add your name and email, I’ll be following up shortly via ActiveCampaign.
About that song – for a bonus, here are the lyrics:
Wistia (To the tune of Alison by Elvis Costello) Oh it's so funny to be seeing you after so long,girl And with all your integrations you were not impressed with my ActiveCampaign But i heard You let that competitor of mine Get engagement data in their CRM I'm not gonna to get too sentimental Like those other video platforms i tried 'Cause I don't know if you are loving Somebody, I only know it isn't ActiveCampaign Wistia, I know integrations are killing you Oh, Wistia , ActiveCampaign is true Well I see you've got a better Pro plan now Do you think I don’t want your custom CTA’s.? Couldn’t they be in A better plus plan, Isn’t there more money to make? Sometimes I wish that I could stop you from restricting The features I need today I think somebody better get their plans right 'Cause I can't stand to see you this way Wistia, I know integrations are killing you Oh, Wistia , ActiveCampaign is true ActiveCampaign is true ActiveCampaign is true ActiveCampaign is true ActiveCampaign is true ActiveCampaign is true ActiveCampaign is true ActiveCampaign is true ActiveCampaign is true ...
Credit to the amazing Elvis Costello for a song that I have never been able to get out of my head.